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WE DO CUSTOM CONTENT

Building on CBS Studio’s 90 year heritage of creating great content, CBS Interactive’s Studio 61 has played a crucial role in making CBS Interactive one of the biggest online producers of quality content. Our mission is to collaborate with brands to create custom, scalable premium content that entertains, informs, and engages our massive global audience, through our respected and trusted CBSi sites.

Brands we've worked with

CASE STUDIES

tech

Campaign objective
To inform CNET users how to get the most out of their mobile tech.

Campaign tactics
We created 5 pieces of how-to content to educate the consumer about BT Mobile: 2 videos, 3 written articles and a visual hub to house all the content.

The Results

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Campaign objective
Create awareness for the always connected HP Envy x2 and educate consumers on usage and key product benefits.

Campaign tactics
We created a 3-part video series to highlight the portability and connectivity of the HP Envy x2.

The Results

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GAMES

Campaign objective
To showcase the new Battlefield game to increase awareness and drive sales whilst training our gaming audience on gameplay.

Campaign tactics
We created a 9-piece custom video series that trained Battlefield novices.

The Results

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Campaign objective
To support the highly anticipated release of Prey, driving awareness and engagement.

Campaign tactics
We brought back the much-loved GameSpot series Reality Check as a 3-part video special that covered the science behind Prey.

The Results

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B2B

Campaign objective
To create engaging content that positions LogRhythm as a thought leader, and utilise that content to obtain leads.

Campaign tactics
Knowing our users engage with video content, we created 2x on-demand Q&A webcasts to leverage for leads.

The Results

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Campaign objective
To nurture already acquired leads to keep them engaged with Intel content.

Campaign tactics
We created one infographic, one Google Hangout webcast and a ZDNet Narrative to house their own and our created content.

The Results

Intel Infographic
Scroll right to see more

VIEW THE ZDNet NARRATIVE

CROSS
BRAND

Campaign objective
To create a year-long partnership with one publisher to ensure O2 stays front of mind for tech-savvy consumers.

Campaign tactics
We created 8 pieces of custom content – 2 videos, 2 infographics, 2 long-form ‘guide’ pages, 2 advertorials – across CNET and our B2B sites to reach both consumers and O2's key small business audiences.

The Results

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Campaign objective
Break through the crowded Sci-Fi genre and position MEA as one the must have game to those outside of the core fan base.

Campaign tactics
We created 12 pieces of custom content - a mixture of themed galleries, articles and videos - and promoted across GameSpot and CNET.

The Results

MORE OF OUR CLIENTS

Contact

Nora Connolly Group Sales Director, UK / EMEA
Nick Biscomb Senior Account Director - Head of Content
Nonsie Mtimkulu Senior Account Director - Head of Tech & Games EMEA
Craig Miller Senior Account Director - Lead Generation

CBS Interactive The Warehouse at The Bower 207-211 Old Street, London, EC1V 9NR